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How do I increase my ranking in SEO?

Organic SEO:
Organic SEO includes the four types – User Interaction Signals, technical SEO, off-page SEO, and on-page SEO. You need to understand all these categories to get the best results from your website optimization actions.

Paid Search Engine Marketing:
Paid Search Engine Marketing is similar to organic SEO only difference is that it includes PPC (Pay Per Click). We can, therefore, communicate that Paid Search Engine Marketing is a shape of paid SEO.

To know more,